Online shopping has undergone remarkable growth over the past decade due to the fact thatit is a more inexpensive and convenient form of purchase than traditional shopping. Initially, however, the move from one buying method to a more current one produced fear among customersregarding the following: exposure of personal information, online fraud, inconsistency between requested and desired product quality, unsuccessful shipping, etc. People purchase via the Internet for a variety of reasons, including the opportunity to buy anything at any time without physically visiting a store or the possibility to get the same goods at a cheaper price by comparing multiple websites simultaneously. The goal of the study was to identify the variables that influence consumers' willingness toengage in online purchasing. These were taken into consideration when devising tactics to boost levels of satisfaction and trust. It specifically attempted to achieve the following goals: 1.) To showthe business profiles of the online stores in terms of the following. 2.) To know the extent on which the online stores impose the above-mentioned safety and security policies as part of risk management. 3.) To determine the frequency of occurrence of the threats that hinder an effective risk management. 4.) To gather the remedies recommended by the online stores to improve risk management. 5.) To know the effectiveness of the abovementioned recommendations as part of risk management. 6.) To enhance the risk management program coined by the researcher as “CJLEnhanced Risk Management Program”. In this study, the descriptive methodology was used. The main tool utilized to get data from the 150 respondents was a structured questionnaire. In order to supplement the responses provided on the survey questionnaires, interviews were conducted at random with the owners, ITpersonnel, or managers. The percentage, weighted mean, Likert scale, ranking, are the statistical tools used to present, analyze, and interpret the data. The following were the most important findings: 1.) The findings suggest that the implementation of secure log-in authentication, secured payment processing, and technical training for employees indicates a strong commitment to risk management. 2.) The findings showthat identity theft is the most frequent threat in online stores, followed by data breaches and payment processing issues.